A remarkable team of enterprising Year 6 pupils from Pool Hayes Primary School in Willenhall has once again made it to the national stage — securing their place in the Tycoon Enterprise Competition final for the fifth consecutive year.
The inventive ‘Crafty Arts’ team, comprising Alice, Arabella, Poppy, Tyler E, Tyler B, Daniel, Leah, and William, established a creative business after school, guiding fellow students through arts and crafts workshops. Their innovation, effort, and leadership paid off — the team generated over £300 in profits, which will be donated to local charities and the school’s eco‑projects.
This autumn, the Crafty Arts team will travel to London to compete in the national finals of the Tycoon Enterprise Competition, an initiative launched in 2012 by Peter Jones CBE that empowers young people with a start‑up loan to run their own ventures while still in education.
Year after year, the school has already competed against more than 300 other schools from across the UK to earn a spot in this prestigious competition. Making the final for five years running is a testament to the school’s long‑standing tradition of nurturing entrepreneurial spirit, creativity, and confidence in its pupils.
Alan Carter, Deputy Headteacher at Pool Hayes Primary School, commented:
“Crafty Arts are a great example of entrepreneurship in action. The school community is so proud of the team for their fantastic achievement and will be cheering them on for the final this Autumn.
“It seems to be an ever‑growing tradition at Pool Hayes that our pupils are reaching the finals of this competition, which is a great testament to the school’s efforts to support the children’s natural enterprise and business skills. Well done Crafty Arts!”
Councillor Pardeep Kaur, Portfolio Holder for Education and Skills at Walsall Council, added:
“A big congratulations to the Crafty Arts team for their achievement.
It’s brilliant to hear about our young people already dipping their toes into the world of business, and applying the knowledge and skills that good entrepreneurs need in real life situations.
We’re all rooting for you at the finals, best of luck!”
Written by Amelie Williamson



