Walsall Council’s Public Health team is encouraging residents to be aware of potential cancer symptoms and seek help early, as part of World Cancer Day on 4 February 2026.
The campaign highlights the importance of early diagnosis, particularly when symptoms may be subtle or unclear. It follows the Government’s announcement of a new National Cancer Plan, which aims to improve prevention, reduce inequalities and strengthen public health approaches across the country.
Cancer remains a common condition, with around one in two people expected to develop some form of the disease during their lifetime. Health professionals continue to emphasise that early detection can significantly improve outcomes.
Residents are advised to contact their GP if they experience symptoms lasting more than three weeks. These may include ongoing stomach problems, persistent diarrhoea, blood in urine, unexplained bleeding or pain, new or unusual lumps, a lasting cough, unexplained weight loss, fatigue or changes in digestion or bowel habits.
While most people who are tested will not have cancer, getting checked is seen as an important step in ruling out serious conditions or identifying issues at an early stage.
Screening programmes also play a key role in early detection. Eligible residents are invited for cervical screening (for women and people with a cervix aged 25–64), breast screening (for women aged 50–71 registered as female with a GP), and bowel screening (for adults aged 50–74). Invitations are typically sent via the NHS App, text message or post.
Alongside screening, residents are encouraged to take steps to reduce their risk of cancer by maintaining a healthy lifestyle. This includes staying active, eating a balanced diet, maintaining a healthy weight, avoiding smoking, limiting alcohol intake, using sunscreen and taking up the HPV vaccine when offered.
Councillor Gary Flint, Portfolio Holder for Culture, Health and Wellbeing at Walsall Council, said:
“ World Cancer Day is an important reminder that early action saves lives. Many cancer symptoms can be vague, and people often dismiss them or hope they will go away. We want everyone in Walsall to feel confident seeking help early. Most people tested won’t have cancer, but getting checked gives peace of mind, and when needed, opens the door to treatment at the earliest possible stage.
If you have been invited for cancer screening or if you are due for one, please come forward as soon as possible, as early detection can save lives. “
Walsall Healthcare NHS Trust’s Cancer Information and Outreach Service is continuing its work in the community, providing information and support to raise awareness and encourage early diagnosis. During the week, the team is visiting GP practices and local venues to speak with residents about cancer and wider health issues.
Support and information are available through a range of national organisations. Residents can find out more on the NHS website: https://www.nhs.uk/conditions/cancer/
Further support is available via Macmillan Cancer Support at https://www.macmillan.org.uk or by calling 0808 808 00 00. Information is also available through Cancer Research UK: https://www.cancerresearchuk.org
Details of the Government’s National Cancer Plan can be found on GOV.UK: https://www.gov.uk/government
Residents can also take part in a local awareness quiz to test their knowledge and learn more about cancer prevention and support services.